![]() No longer does a colorist’s correction or grading job exclusively have to go through the route of mouse acrobatics and a truckload of keyboard shortcut fiddling. While the latest and greatest hardware is usually the director of photography’s ballpark, even the specialized colorist and all-around editor have accessible efficiency tools ripe for the taking. ![]() We are at a point where professional gear for start-up productions and home-based suites are now within decent reach. In the past, you would normally need to be tied to a big movie studio or a television network to utilize industry tools these days, you just need to invest a little more to own the good stuff. The burgeoning group’s demand has pushed manufacturers to pay close attention this caused an exponential trickle-down effect for gear catering to all kinds of content creators, which can only be a good thing for creatives from different backgrounds. ![]() YouTube mavericks, as well as a steadily increasing pool of independent filmmakers, have contributed to building the pillars of a viable prosumer and enthusiast video segment. ![]() (Or to source what’s available from the rental community.) The Ever-Growing Interest in Self-produced Content Changes Everything ![]() Not to mention the astronomic prices of equipment marketed for the field, smaller production crews and their editors are often left with no choice but to make do with what they have at their disposal. Cinema-related gear has historically been a big-budget production affair thanks to the niche it serves. ![]()
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